May 2, 2010

The Seasons of Life

Click picture to view video.

After an extended run on the kick butt aspects of kung fu, let's take an equally extended break from pugilism and have a look at the more creative side of life. This ad, by British retailer John Lewis, cleverly summarizes The Seasons / Passage / Cycle of Life in a one and a half minute clip and is gathering some buzz in the UK.

The ad's theme is never to knowingly undersell. That is, if you have something precious you mustn't undersell it. A subtle yet poignant message, it's about value as much as price, but goes far beyond these. It also perhaps reminds one not to waste a single minute of one's life, much of which will soon come to pass in a blink of an eye.

Related Posts: One Chance in Life 1, One Chance in Life 2

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Anonymous said...

Undersold is not undersell.

Daily Kungfu said...

Yes, the message at the end is on undersold (the left/logical brain) but the video is on undersell (the right/emotional brain), ad agency uses yin/yang kungfu.

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